Promote Iceland conducted a survey on tourism in Iceland among foreign travel professionals, in June 2017. According to the survey, 75% of the respondents expect equal or more bookings to Iceland in 2017. A similar survey conducted in December 2016, showed 16% more respondents stating the same prediction, which might indicate declining growth in bookings to Iceland.

Another indication of slowing growth is when companies were asked for prospects for bookings to Iceland next winter season, bu 72% of respondents expected equal or better number of bookings, which is 13% fewer respondents from last survey.

The North American market is most positive towards bookings to Iceland next winter with 86% of the respondents expecting equal or better number of bookings, while the European market is much more conservative in their predictions. 46% respondents from UK expect equal or better number of bookings for next winter season, which is a -32% change from last survey in December. The same trend is happening in Central and South Europe with 63% respondents expecting equal or better number of bookings, going down by 25.5%, while the Scandinavia market goes up by 6% with 63% respondents. 

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