The toolbox is a one stop shop for the busy travel professionals to find the tools needed to sell Iceland as a destination. We urge you to come here often and use our material and research. The toolbox includes images, videos, marketing material, itineraries, events, contacts and more.

Media Bank

The media bank contains free material to use for marketing Iceland as destination. In the media bank you find images, videos, logos, map of Iceland and brochures.


What is Iceland and who is it for? Here you can find building blocks for marketing Iceland as a tourist destination, ongoing and previous marketing campaigns, marketing research which is updated regularly and a checklist for photos in marketing.


A survey on tourism in Iceland among foreign travel professionals, June 2017.


Here you can find suggested itineraries, events and browse through different activities, accommodation and transportation in the product search.


Tour operators and key tourism contacts are listed here as well as internatinal relations contacts at Promote Iceland and travel trade events schedule.

Destination Guide

A general presentation on the destination.